The vocabulary intended to soften the blows of blistering inflation is a testimony to creativity. Economists keep talking about consumers experiencing shrinkflation. They don't mean consumers are shrinking (although you do look amazingly trim); they mean the products we buy are shrinking, but the prices are not.
One manufacturer that has been shrinking the size of cereal boxes goes a step further and refers to it as "price-packing-architecture." That sounds so much better than "sticking it to the consumer."
Cadbury Chocolate said they will be implementing multiple price hikes, calling them "pricing waves." It almost sounds like you're at the beach. How restful. But those waves aren't water. Hershey is also on track to raise prices.
