I know what you're thinking: "Why is a bald guy writing about a new hair dryer?" In my defense, L'Oreal's new AirLight Pro isn't just any hair styling device. This blower packs in enough technology and app-connected smarts to interest even the most hairless of tech reporters, including me.
Unveiled at CES 2024 in Las Vegas, the AirLight Pro might, with that long stem and tubular head, look a little familiar, but it's not a knockoff of Dyson's popular Supersonic. It also might bear more than a passing resemblance to Zuvi's two-year-old and well-regarded Halo hair dryer. That, it turns out makes more sense – L'Oreal worked with Zuvi to advance the infrared hair-drying technology found in its Halo hair dryer and create something new. For L'Oreal', though, building AirLight Pro was not about the technology; at least not at first.
