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Bangkok Post

Business

L'Oreal bets big on 'skinification' in Thailand

Thailand LOreal TikTok

Mr Carvalho (left) and Mr Zaidi present the company's hair treatment products.

French beauty giant L'Oreal is betting on the "skinification" transformation trend to crown Thailand's professional haircare market, which is valued at up to 3.5 billion baht annually.

The skinification trend integrates treating hair and scalps with the same precision as facial skin, using artificial intelligence (AI) to repurpose potent skincare ingredients for haircare to promote hair growth directly from the scalp foundation.

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