Lord Sugar has finally waded into the Gary Lineker row after his name was brought up by arch-nemesis Piers Morgan and other stars to highlight the BBC's alleged hypocricy.
The BBC announced on Friday evening that it had pulled Lineker off air from Saturday's Match Of The Day after he appeared to draw comparisons between the government's new Illegal Migration Bill and Nazi Germany in a tweet.
Lineker, 62, described the controversial bill - unveiled by home secretary Suella Braverman on Tuesday to a wave of backlash - as "beyond awful", later adding: "This is just an immeasurably cruel policy directed at the most vulnerable people in language that is not dissimilar to that used by Germany in the 30s."