LORD Sugar has called a man "jealous scum" after being criticised for sharing a picture of his yacht during a cost-of-living crisis.
The businessman drew backlack from social media users after replying to the criticism.
Sugar tweeted a picture of a boat showing a full moon above, which was captioned "moon landing".
Ruairi Semple responded to the post, saying: "People are struggling here with the cost of living and you taking pictures of your yacht."
Shut your bloody mouth you jealous scum https://t.co/F2KTHYzrfH
— Lord Sugar (@Lord_Sugar) September 9, 2022
The Apprentice host replied to the man, saying: "Shut your bloody mouth you jealous scum."
The Amstrad founder saw himself in hot water over his comments, with one user saying: "The more I read from this man the more it confirms how small, classless and old-fashioned he is.
"How anyone works for him I don’t know. I wouldn’t want to for all the money in the world."
Another user urged him to "tone it down a bit" while Clare Davies said: "What a nasty piece of work."
