Lord Alan Sugar paid tribute to Apprentice star Stuart Baggs ahead of last night's semi-final.
He was remembering the former contestant before the penultimate episode of the current run of the series.
Stuart tragically died from an asthma attack seven years ago.
The 27-year-old was considered one of the most memorable and funny contestants on the show.
He was found dead by police at his apartment on the Isle of Man in 2015, as reports the Mirror.
Stuart shot to fame on the 2010 series and his special collection of one-liners, including 'Everything I touch turns to sold' and "I'm Stuart Baggs, the brand", continue to be quoted by devoted fans.
He was the youngest person to ever take part on the popular BBC programme when he appeared at the age of 21.
He reached the semi-final of the series that was eventually won by investment banker Stella English.
Ahead of last night's episode, Lord Sugar tweeted a clip of himself speaking about Stuart over clips of his screen appearances.
He tweeted: "As it's the interviews on tonight's @bbcapprentice we must give the last word to the late great Stuart Baggs... #TheApprentice 9pm @BBCOne."
Lord Sugar said in the footage: "Stuart was one of our most memorable characters and regretfully he's passed away. But he'll never be forgotten."
A montage of Stuart's best moments was shown, including his now infamous and hilarious interview with Claude Littner.
As Claude told him to take a seat, Stuart offered out his hand, which Claude declined and instead reiterated for him to sit.
"'Im Stuart Baggs The Brand'," Claude read from his CV. "What on earth are you talking about? You're a 21-year-old kid. You're not a brand."
"But I think when you look at what a brand means, it is-" Stuart begins, but is interrupted by a sharp-tongued Claude.
"No, don't tell me what a brand means, OK," Claude says firmly. "You are not a brand. You're not a brand."
But Stuart cheekily retorted: "I think I might be."
Fans flocked to comment, with one tweeting: "Everything he touched turned to sold! Great character, taken way too soon."
While another commented: "Nice touch. He's one of the contestants that made the show."
A third wrote: "So very sad, he was what the apprentice was all about."
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