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Technology
Ali Jones

Lord of the Rings owners are canning other games to make Middle-earth "into one of the biggest gaming franchises in the world"

EA SPORTS Embracer Matthew Karch
Gollum

The owner of the rights to The Lord of the Rings says it plans to "exploit" the franchise in an attempt to turn it into a major force in gaming.

Speaking during an investor call, Embracer Group board member Matthew Karch said that "we own Lord of the Rings, and we know we need to be exploiting Lord of the Rings in a very different fashion and turning that into one of the biggest gaming franchises in the world."

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