Lord Alan Sugar has taken aim at the lack of male commentators involved in the Women's Euros - but Gabby Logan wasted no time in hitting back.
The continental tournament is being held in England with the Lionesses kicking things off as they beat Austria at Old Trafford on Wednesday night. The spotlight is once again on the women's game, which continues to grow rapidly and has attracted record crowds.
But Sugar has taken aim at, what he perceives, as a lack of diversity. He cited how the likes of the BBC, Sky Sports and other broadcasters have female commentators in what is generally a male dominated environment. Yet he didn't feel as if the same diversity was shown in women's set-up.
He tweeted: "I am watching the women football and notice that ALL the commentators are women. I also note when mens football is on there is a symbolic female commentator to cover the broadcasters a***. Should I complain there should me a male commentator in women's football."
Logan, who has been a huge figure for the rise of women's sport as well as a leading anchor, issued a witty response, saying: "We have plenty of men working on this tournament Lord Sugar, don’t fret you’re not being eradicated." Logan also responded to another fan who echoed Sugar's point.
She said: "Plenty of jobs for the lads…..Jonas Eidevall was in the studio for the first England match and he and Ian Wright are doing Monday’s England game and I think you’ll find it’s the very essence of masculinity JP (Jonathan Pearce) on comms tonight."
Logan has recently cited the huge growth in the game, which has seen the domestic competition turn professional in recent year. She told the BBC: "It feels as though the women’s game has been pushed forward in the past few years as much as it had in the previous three decades. Now that women can actually earn a living from playing football, it won’t feel as though they are sacrificing everything to play.”
The England Women's team, led by Sarina Wiegman, are among the favourites to claim the title on home soil and the Dutch coach called for more after their win on opening night. She said: "We were a little rushed in (the) final third. We did create lots of chances, but the final touch or the choice on the ball to shoot or to cross or take on someone, we can do that better. But the most important thing was that we scored one, kept a clean sheet, which was nice, and got the three points."
