Lord Alan Sugar has taken aim at the lack of male commentators involved in the Women's Euros - but Gabby Logan wasted no time in hitting back.
The continental tournament is being held in England with the Lionesses kicking things off as they beat Austria at Old Trafford on Wednesday night. The spotlight is once again on the women's game, which continues to grow rapidly and has attracted record crowds.
But Sugar has taken aim at, what he perceives, as a lack of diversity. He cited how the likes of the BBC, Sky Sports and other broadcasters have female commentators in what is generally a male dominated environment. Yet he didn't feel as if the same diversity was shown in women's set-up.