Saira Khan has revealed that she's had a £2,500 bum lift, quipping that her husband can't "keep his hands off".
The former Loose Women star, 51, admitted that she has always had a love-hate relationship with her bum and that she had often hidden it away.
However, since having the Lanluma procedure - a treatment considered the non-surgical answer to the BBL - she is happy to show off her bum.
Speaking to The Sun, she said: "I’m not hiding any more. Big bums used to be covered by baggy jumpers but things are different now. So this is the only time I will ever say ‘thank you’ to Kim Kardashian!"
The procedure, which uses an injectable gel called Poly-L-lactic Acid to stimulate the body's natural collagen, is believed to reshape and contour the bum.
Saira admits that the procedure has not only given her more confidence but also improved her sex life with husband-of-17-years Steve Hyde.
She said: "He can’t keep his hands off my bum! We went out for dinner the other night and normally we’d hold hands, but I found it there resting on my left (bum) cheek. So it’s definitely had mutual benefits.”
The former Apprentice star said that the difference was "remarkable" and that it had given her "extra confidence" when she wears her bikini.
Explaining more about the procedure itself, she said that she was happy that it was non-surgical as her skin wasn't cut into.
However, it did involve some discomfort and admitted that it was "slightly painful" afterwards.
Opening up about why she had the procedure done, she said: "When I hit 50, something switched and I thought, ‘What the heck am I doing? Life’s too short. I’ve got to start embracing it’. I’ve stopped regretting things and started living.”
Saira added: "I’m not self-conscious any more, I just feel good. And I’m not wasting time trying to fiddle around finding bikini bottoms that sit in a certain way and all that nonsense."