Jane Moore called a momentary halt to Wednesday's Loose Women, to break news of a new campaign involving her co-stars, which will also see the ITV show shake things up for a special episode for International Women's Day.
The lunchtime panel programme has never shied away from discussing important topics or raising awareness of issues facing its stars and its audience and, over the last few years, Loose Women has come in for plenty of praise for its moves to promote body confidence which has so far seen panellists pose naked for a photo shoot and proudly strike a pose in swimwear to embrace their bodies.
The nude shoot was done to launch the show's first campaign back in 2017, when music icon Bryan Adams got behind the camera to photograph. And the Loose ladies have gone back into the studio for a new photo shoot with acclaimed Yolanda Y Liou, who shot a number of the show's well known faces in workout clothes for this year's initiative.
