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Bridget Downing

Loop’s quiet revolution: design-conscious earplugs that really work

Side view of woman wearing Loop earplugs.

‘We empower people to choose how to hear the world,’ says Maarten Bodewes, co-founder of Loop, the Belgian brand that is rapidly making earplugs ‘cool’ in its mission to protect our hearing. ‘For some that's hearing protection at a festival. For other people, it's being able to sleep quietly when you're beside a busy street. It goes from the loud side of life to the quiet side of life.’

Having tried Loop earplugs at a Formula One event last year, and used various iterations since for focused work time, evenings in the pub, and sleep, this tiny but mighty piece of ‘earwear’ is set to be my wellbeing companion of choice for 2025. It offers simple, effective, noise-filtering ear protection in a neat, design-conscious package.

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