
Just when you thought Kim Kardashian and her shapewear brand SKIMS couldn’t get more popular, it did. Only four years into its existence this company is now worth $4 billion dollars, so I guess all those viral bikini pics the reality star has been posting and all the hype surrounding her brand has really paid off, literally.
SKIMS recently raised $270 million in its latest round of funding, per NYT. Due to this final round of funding, the company has officially skyrocketed from the $3.2 billion valuation from last year up to $4 billion. According to Jens Grede, SKIMS chief executive, the company is officially profitable and is predicted to make $750 million in sales this year, which is up $250 million from last year.