There’s no denying that the Black Friday sales can be quite an overwhelming shopping experience, and as much as we all love a great deal, we want to make sure we’re getting a good discount on a product that is actually worth it. Although not all deals are good, Black Friday remains the biggest shopping event of the year for a reason, with many retailers dropping unmissable discounts that won’t roll around again until next year.
Many 'early' Black Friday shopping events have started, such as on Wayfair, Walmart and Best Buy, but we're expecting many major sales to kick off towards the end of next week (Amazon's Black Friday event is due to start on November 21st). This year, Black Friday falls on Friday 29th November. The core days of the shopping event will run from Friday 29th through to Monday 2nd December, with this day nicknamed 'Cyber Monday' due to its particular focus on tech discounts.
To help you navigate through the noise, we’re here to guide you through the very best Black Friday home deals. Here at H&G, throughout the year, we have a team of dedicated product experts and shopping editors who work tirelessly to test everything from the best vacuums to the best mattresses, and who research and stay on top of all of the latest homeware trends; helping you to invest in quality products to enhance your home and lifestyle. Our experts not only know these products inside out, but they also know the best places to shop for them, too.
Quick Links for Early Black Friday Home Deals
If you want to see what each big retailer has to offer for this year's Black Friday home deals, here are quick links to the places we recommend shopping.
- Amazon: explore Amazon's 'Holiday Deals'. Black Friday deals are scheduled to drop on Thursday November 21st.
- Anthropologie: 1000+ new sale styles have just dropped.
- Best Buy: Black Friday savings on Instant air fryers, KitchenAid refrigerators, Ninja blenders and more.
- Brooklinen: up to 60% off, plus 15% off your first order.
- Dreamcloud: save up to 50% off select mattresses.
- Dyson: Black Friday deals have started, save up to $250 on select vacuums and $300 on purifiers.
- H&M: discounts on holiday decorations, bedding, kitchenware and more, plus 15% off $75, 20% off $100 or 25% off $125.
- KitchenAid: up to $300 off select stand mixers.
- Le Creuset: discounts on a range of bestsellers, including the 35cm Oval Casserole Cerise.
- Lulu & Georgia: enjoy up to 40% off select items.
- Magnolia: save on seasonal goodies such as wreaths and fall stems, and other decorative accents for your indoor and outdoor spaces.
- McGee & Co.: Sign up for VIP Early Access: for up to 40% Off sitewide.
- Nectar: Black Friday deals have landed, with mattresses starting at £349.
- Ninja: up to 25% off select products, sign up for early Black Friday Ninja deals.
- Nordstrom: enjoy offers on Jo Malone and Tom Ford candles and diffusers, as well as a whole host of discounts on kitchenware.
- Ooni: currently there is one discount on the Ooni Karu 16, save $150.
- Our Place: enjoy the biggest savings of the year with up to 40% off in the Our Place Black Friday sale.
- Pottery Barn: Up to 50% off. If you're in need of some decorations for Thanksgiving and Christmas, now is the time to shop.
- Ruggable: their Last Chance Deals section has rug designs for everyone.
- Saatva: shop Black Friday savings, plus enjoy $400 off an order of $1,000 or more.
- Serena & Lily: their 'Sale of the Year' is here, with savings across all categories.
- Shark: up to $150 off select products, plus 20% off almost everything with code FF20.
- Target: You can currently save on brands such as Keurig, Nespresso, Crock-Pot, Ninja and more.
- The Home Depot: Black Friday deals are now dropping, enjoy discount on furniture, tools, appliances, decorations and more.
- Walmart: discounts on Shark vacuums, Keurig coffee makers, Drew Barrymore's Beautiful collection and more.
- Wayfair: they currently have a 'Black Friday Preview' where you can enjoy up to 70% off.
- West Elm: up to 50% off sale items plus an extra 30% off clearance products.
- Williams-Sonoma: up to 75% off clearance items, up to 30% off select KitchenAid appliances and up to 40% off Le Creuset and much more.
Expert insight
To help you even further with your hunt for the best Black Friday home deals, our team of shopping editors is here to share their expert advice on what kind of deals you can expect this Black Friday and how best to approach the sales.
Take a look at what they have to say on shopping for the best Black Friday home deals below.
Kitchen appliances
Our Editor's Choice, this model makes excellent French fries. We highly rate the window and odor neutralizer – it's affordable and user-friendly.
Read our Instant Vortex Plus review for more details.
The clue is in the name: this is a professional quality machine which delivers barista-worthy result. Breville's machine is the perfect balance of hands-on and automated. User-friendly and well-designed, it’s the best espresso machine that I’ve tested.
If you're looking to upgrade your kitchen appliances, you’ll score a great deal on Black Friday. I’m already starting to see super savings on air fryers, the best blenders and juicers – just in time for that new year health kick.
Plus, at this time of year, large appliance brands typically release newer models, so you’ll be able to buy older models at low prices. I’ve consulted the experts on the most reliable refrigerator brands, from Frigidaire to LG, so I can find the highest quality bargains for you.
I’ve rounded up our favorite, tried-and-tested kit on our Black Friday appliances deals page – so you can act fast when the sales hit and be certain that you’re investing in the best.
Sleep
This medium-firm mattress is soft enough to cushion your pressure points yet sufficiently supportive to keep your spine in line. The high-density foam is ultra-durable, made to mold to your body then spring back into shape.
Our expert tester, Alexandra, started sleeping on the Tempur-Adapt Tempur-Topper back in the spring of 2022. Since then, she's moved back and forth across New York, bringing this topper to each apartment to soften up an uncomfortable rental mattress.
The big day isn’t for another few weeks, but some of the best Black Friday mattress deals are already dropping. So far, I’ve seen deep discounts on the Nectar Memory Foam Mattress, our best mattress for back pain: a Queen starts from $599.
I’m working closely with some of the best places to buy a mattress to secure exclusive discount codes for H&G readers, saving you more time and money this Black Friday. Shop with the code H&G27 at Birch and Helix to save 27% (rather than 20%) or head over to Bear and save 35% (instead of 30%) with our code H&G35.
Last year, I investigated if mattress sales are real and found that some sites are facing lawsuits for false advertising. When you’re shopping for mattress sales, it pays to keep your wits about you. I recommend you settle on a make and model of mattress, then compare and conquer, cross-checking the price across a range of retailers.
As for bedding, I’m hearing a lot of buzz over at Cozy Earth, who are launching their biggest sale ever this Black Friday. We should see daily flash sales and sitewide discounts, promising up to 45% off their sheets, blankets, and bedding bundles. Cozy Earth makes some of my favorite bedding, from their sumptuous Silk Pillow to their breathable Bamboo Comforter. I often hesitate to recommend their pieces, because they’re so expensive, but I feel much more confident with these discounts.'
Floorcare
This is the best vacuum you can buy, for all floor types. It may be expensive (fingers crossed for some good Black Friday deals) but there's nothing better.
This incredibly powerful cordless will utterly banish pet hair while picking up dirt that can't be seen with the naked eye.
Incredible suction and a lift-away mode that makes it easy to maneuver, with odor-neutralizing tech, an anti-allergen HEPA filter and a brushroll that avoids hair wrap.
Let's face it: no one really wants to spend their hard-earned cash on a vacuum cleaner, and the good ones can cost hundreds of dollars, at least. That's why it's smart to wait until Black Friday when you'll be able to grab a premium model at a fraction of the price.
I cover sale events every year, and every Black Friday I see huge discounts from brands like Dyson, Shark, Bissell and Samsung. It's so certain that I would never recommend paying full price for a vacuum. Retailers are known for launching their site-wide sales, but a handy tip is to always visit the manufacturers themselves. Often, this is where you'll find the biggest reductions.
Last year, I saw discounts across some of the best vacuums we've ever tested, like the Dyson V15 Detect and the Shark Stratos, and I wouldn't be surprised if they're even cheaper this year.
Currently in the Dyson sale, the Dyson V15 Detect Absolute (our best vacuum for pet hair) has been reduced from $749.99 to $569.99. The Dyson V11 Extra and the Dyson Digital Slim are also discounted.
Outdoor cooking
This oven makes the best pizza we've ever tested. You can run it on wood, charcoal, or gas for maximum cooking versatility. It's energy-efficient, too, reaching 950°F in just 15 minutes.
This is a professional grill, loaded with bonus features. It makes delicious food and pairs with smartphones to help you grill, too.
This is the best gas grill on the market. It's easy to use and made the best food in our rounds of testing, perfect for the average outdoor cook.
I've tested many of the best grills and best pizza ovens, and as much as I love them, they're not always the cheapest.
It may feel a little strange buying outdoor appliances and gadgets in winter, but this time of year (and especially in the Black Friday sales) is actually the best time to do it, as it's when many big brands and retailers significantly drop their prices on all things outdoor.
So if you're looking to refresh your yard for next summer and elevate your hosting game, now might just be the best time to invest in a new grill or pizza oven. I'll be keeping my eye on Ooni deals, Gozney deals and more, to make sure you're getting the best discounts available on all things outdoor cooking.
Furniture and decor
There's a reason the gorgeous Gleaming Primrose Mirror is a bestseller (not to mention social media famous). Timeless, elegant and vintage-inspired it can truly grow with a home for years to come.
Joanna's new Magnolia Home for Loloi rugs fall collection is filled with warm, lived-in patterns and tones. I love the vintage-inspired motifs and patterns with more modern, earthy colors on the Junie.
These coastal-inspired rattan sconces are such a steal at just under $90 for 2. Complete with a cotton-linen shade, these feel luxurious and handmade - no one would guess its Amazon home decor.
Shopping for your home can get rather expensive, particularly if you're trying to furnish multiple spaces or are remodeling an entire home (like I am currently). So my best advice is to make the most of major sale days and, lucky for us, there are a quite few on the horizon this side of the New Year including the infamous Black Friday sales. Some of our most coveted retailers will be holding must-see sales so its time to sharpen those elbows and swot up on everything you need to know about the best deals.
As H&G’s style and trends editor, it’s my job to spend the best part of November scrolling, scouring, and bookmarking the best Black Friday home decor and furniture deals so you can be sure I’ve done all the homework ahead of the big day. In fact, I’ve done the hard work for you, so you can simply sit back and shop – take a look at some of my current favorite designs below.
You can even get ahead of the game with some early Black Friday deals. McGee & Co. currently have selected items in their Style The Season event, while some savvy shoppers might have spotted a Black Friday Preview over on Wayfair, and Anthropologie is currently offering up to 30% furniture, bedding, and decor to help you get ready for holiday hosting.
How we find the best deals for your home
Each of our editors has their own specialism. Lydia looks after our kitchen content, reviewing everything from the blenders to researching the best refrigerator brands. Emilia is our resident sleep writer and has tested many mattresses and some of the best mattress toppers. Dan covers vacuums, including the best Dyson alternatives and all the latest offerings from Dyson, Shark, and Bissell. Alex is all over the outdoors and knows where to buy the best gas grill and best indoor pizza ovens. Finally, Charlotte from our interiors team has her eye on all things chic homeware and furniture.
In the lead-up to Black Friday and during the event, our expert team will channel their retailer and product knowledge to hunt for only the very best deals on products that they actually love or have tested.
FAQs
Should you shop Black Friday early?
Black Friday deals can start dropping as early as November 1st (yes, you read that right). So, with that in mind, it's smart to wonder if you should hold out until the big day or shop Black Friday early. It can feel like a real lose-lose. If you buy now, you could miss out on the huge savings on the day itself, but if you wait too long, the gadget you've had your eye on all year could quickly sell out.
Leo Smigel, personal finance expert and founder of Analyzing Alpha says, 'while the conventional wisdom suggests waiting for the main event might secure the best bargains, this isn't necessarily true in today's retail climate. Black Friday, once a frantic day of retail madness, has morphed into a more protracted and accessible event'.
Not only is there little risk with buying early, you can even find some better deals. Last year we recommended a deal on one of the best vacuums for pet hair. The vacuum was a remarkably good deal; the price plummeted from $309.99 to $99, however, the price then jumped back up to $172, so it didn't pay off to wait.
Our advice ultimately boils down to a simple rule of thumb. If the product you're looking for is a necessity and you see a good early discount, we would recommend purchasing, but if the product is more of a 'nice-to-have', hold out until Black Friday and try your luck.
When is the best time to shop home deals?
There's always a home deal somewhere, that's the beauty of having so many sites and so many experts (like us) at your fingertips. While Black Friday tends to see the biggest discounts, it's not the only time to grab a discount. Major retailers are almost always selling off old stock at a discount, and every major federal holiday has its own sales event. The big events, such as Black Friday, holiday sales, Memorial Day, July 4th, Presidents' Day and Prime Day will have some of the best sales, but there's plenty to go around in between.
It's also worth remembering that good discounts will roll around on seasonal items in off-peak times. For example, if you want the latest grill or some chic outdoor furniture, you're best buying them during fall, when all the prices drop post-summer.
