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The internet offers nearly infinite information, and consumers are increasingly turning to search engines or generative artificial intelligence (AI) to find what they need. As traditional queries convert into AI generated answers, discoverability is shifting from links to citations.
In this new paradigm, Reddit (RDDT) consistently accounts for 20% to 40% of all citations, underscoring its growing authority. Against this backdrop, Needham analysts expect Reddit to emerge as a key beneficiary.
