
Cornwall, UK is the world’s best slow travel destination, beating other top holiday spots like Algarve, Lanzarote and Dubrovnik, according to new research by Sainsbury’s Bank.
Slow travel searches in the UK have risen 5.4 per cent on an annual basis to 4,608 between April 2024 and March 2025, as more travellers seek meaningful local connections and restorative experiences over packed itineraries.