Taggarts car dealerships in Scotland are to be rebranded with the name of their parent company as owner Lookers aims to become 'instantly recognisable' across the UK.
Taggarts was founded in 1896 and has become of of the best-known names in the industry in Scotland. It was bought by the Lookers group in 2003 - that group's centenary year.
Now Taggarts dealerships will be receiving new Lookers signage and branding.
The dealerships affected include Taggarts Land Rover retailers at Kennishead Road and Maryhill Road in Glasgow, and at Windmillhill Street in Motherwell. The changes will also take place at Taggarts Jaguar and Volvo retailers, both in Hillington, Glasgow.
Lookers says the sites will continue operating as they do now, and that the move will not affect staff or any future plans for investment.
The Lookers brand already has a strong presence in Scotland with sites including Lookers Volkswagen Van Centre in Bailieston, Glasgow and Lookers Audi in Glasgow, Stirling, Edinburgh, Hamilton and Ayr.
Lookers' chief operating officer Duncan McPhee, originally from Campbeltown in Argyll, said: "Lookers continues to have strong presence in Scotland and Taggarts has been proudly part of our family for almost two decades. In that time, we’ve continued to invest in our premises and our colleagues to deliver an outstanding experience to our customers that befits the Lookers and Taggarts brands.
“To further strengthen and simplify our strong brand identity across the UK so that we’re always instantly recognisable to our customers wherever they are, we’re only changing the name above the door and moving forward as one strong brand.
“For almost 20 years, being part of Lookers has helped Taggarts to provide a great customer experience, value and choice to our customers across Scotland and that’s something that will never change."
Lookers today employs more than 6,500 staff at more than 150 franchised locations.
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