MSNBC announced this week that it will rebrand to “My Source News Opinion World,” or MS NOW, as part of its separation from NBCUniversal. The cable news network will drop the NBC peacock logo and become part of a new company called Versant, which will also include other cable channels like CNBC, USA Network, and E! Entertainment.
The name change comes as MSNBC builds its own news operation separate from NBC News. The network has hired dozens of journalists from outlets including the Washington Post, Politico, and CNN to create an independent newsroom. MSNBC President Rebecca Kutler said the rebrand “underscores our mission to serve as a destination for breaking news and best-in-class opinion journalism.”
