Look Out Google, Microsoft Is Coming For Search Share: Why Satya Nadella Says ‘I’ve Never Ever Felt This Liberated In Terms Of Opportunity’

ChatGPT Plus sing displayed on mobile and OpenAI web page are seen in this photo illustration. On 5 February 2023 in Brussels, Belgium (Jonathan Raa/Getty Images). 

Microsoft Corp doubled down on its investment in OpenAI’s ChatGPT last month, and among the many use cases, the tech giant has set its sights on arguably the most near-term AI opportunity.

“The most profitable large software business is Search,” Microsoft chairman and CEO Satya Nadella said Tuesday on CNBC’s “Power Lunch.”

What To Know: Microsoft previously invested in ChatGPT in 2019 and 2021. The most recent “multibillion-dollar investment” aims to help accelerate AI breakthroughs, one of the most obvious in the Search realm.

Alphabet Inc’s Google Search is a dominant leader in the space, but Microsoft’s Bing is the runner-up, albeit by a wide margin. Nadella is confident the company can utilize AI to close the gap as it aims to build an “AI supercomputer for the world.”

“I’ve never ever felt this liberated in terms of opportunity in the days ahead,” Nadella told CNBC. 

 Yusuf Mehdi, Microsoft Corporate Vice President of Modern Life, Search, and Devices speaks during an event introducing a new AI-powered Microsoft Bing and Edge at Microsoft in Redmond, Washington on February 7, 2023. – Microsoft’s long-struggling Bing search engine will integrate the powerful capabilities of language-based artificial intelligence, CEO Satya Nadella said, declaring what he called a new era for online search. JASON REDMOND/GETTY IMAGES.

Bing is already profitable, and the company doesn’t have much to lose. Google makes more money on Windows than all of Microsoft, he said, adding that alone is driving the company to “really go after this” opportunity.

 

Bing has been instrumental in Microsoft’s success despite its small cut in the market. People forget Microsoft is behind much of the work that has led to this massive wave of popularity in ChatGPT, Nadella said.

“Remember, the heavy lifting was done by the Azure team to build the compute infrastructure because these workloads are so different from anything that’s come before,” the Microsoft CEO said.

He told CNBC that the only way Microsoft can maintain its position as a leading technology company is to be competitive in each layer of technology.

Google Bard seen on Google blog post with Google logo on mobile on 6 February 2023 in Brussels, Belgium. Google has also ramped up its focus on AI in recent months. JONARTHAN RAA/GETTY IMAGES

“When you think about scale, you have to think about multiple dimensions, not just scale for scale’s sake,” Nadella said.

Google has also ramped up its focus on AI in recent months. Near the end of 2022, several reports revealed Google had declared “code red” to deal with the threat AI poses to Google Search.

After releasing its fourth-quarter results last week, Google CEO Sundar Pichai noted the company is excited about “the AI-driven leaps” it’s about to “unveil in Search and beyond.”

 

 Produced in association with Benzinga.