A 70-stong queue of doughnut lovers waited for the shutters to go up at Doughnotts' latest shop opening in West Bridgford. It's the ninth store for the award-winning homegrown company, that started eight years ago in a home kitchen.
With the offer of a free salted caramel doughnut for the first 50 customers, it was enough to entice get people out of bed early and queue down Gordon Road. And the good news for anyone who missed out today, there's another 50 up for grabs tomorrow (Saturday, June 10).
Harriette Allen, 17, of West Bridgford, dragged her mum Janet along to be first in line 40 minutes before the shop opened at 9am. The teenager said: "I thought there was going to be a queue so I said to mum we've got to get here early but we're first. I follow them on Instagram. I've not been to the shop in the city centre for ages so I'm really excited to come again. They're great, they're huge."