Get all your news in one place.
100's of premium titles.
One app.
Start reading
Total Film
Total Film
Entertainment
Jordan Gerblick

Long before the Super Mario Bros. movie grossed $1.3 billion, Sega's president tried making a Crash Bandicoot movie but was told "video games is like a toy business"

Crash Bandicoot PS1.

Sega veteran and the company's current COO and president, Shuji Utsumi, once pitched an idea for a Crash Bandicoot movie but was met with the thankfully now antiquated perception of video games being no more than silly li'l toys.

"When I started to get involved in the video game business, I picked up Crash Bandicoot and started asking some of the movie studios if they were interested in turning that property into a movie," Utsumi told The Game Business. "But I was treated like… 'hey, video games is like a toy business'. They didn't really take it seriously."

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.