A growing wave of TikTok and Instagram content is reframing loneliness as a lifestyle choice, as the viral 'solo-maxxing' trend gains traction across social platforms where isolation is increasingly presented as a form of self-optimisation rather than absence or emotional struggle.
Short-form videos under related themes show creators embracing solitary routines, from late-night grocery runs and silent café visits to tightly structured days with little or no social interaction.
