London’s position as “a dynamic, creative capital” is being celebrated in a campaign to boost our arts industries.
The campaign, launched to coincide with the 20th anniversary of contemporary art fair Frieze London, brings together leading figures from the city’s creative industries with the backing of the Evening Standard and the Mayor of London. London Creates, which will be unveiled on October 11, will initially focus on promoting the visual arts but hopes to extend its reach to other sectors from fashion to film, theatre and music.
