
"Sauna this Saturday?" has never been a more popular phrase among the London hip, style-discerning community, and it isn't hard to know why both sauna dates and friend catchups are literally redefining the way people socialize in the British capital right now.
Like most metropolises, London is rarely associated with peaceful, stress-free downtime. Instead, it is more often referred to as the place where dreams can come true, and stuff gets done. But if there is one thing we can learn from the ongoing rise of saunas in London, it's that urban lifestyle is taking a U-turn. Yes, because if countryside spas in the UK remain the ultimate destination for Londoners looking to get away from it all, saunas in London are becoming the new cafes and bars.