London’s reputation on the global fashion map is maintained by a secret weapon: a constant stream of new, maverick designers.
By now, it is a well-oiled sewing machine. There are the schools: Central Saint Martins, London College of Fashion, Westminster. The support systems: Fashion East and the British Fashion Council’s NEWGEN. And the prizes: The Queen Elizabeth II Design Award, the BFC/Vogue Designer Fashion Fund and The Woolmark Prize. Together they set the fledgling gang of Alexander McQueen hopefuls on the best trajectory possible.
