For Sir Mo Farah, the memories will outweigh the money.
Britain's greatest ever long distance athlete will tackle the 26.2 miles around London for the final time in his career today, and the crowds at least will believe a fairytale win is not beyond him. Indeed, the event is currently one glaring omission from the 40-year-old's CV, with third place in 2018 representing his best effort.
But to put it mildly, he faces stiff competition in the form of four of the five fastest men in history. Kenenisa Bekele will head the elite field aling with Kelvin Kiptum, Birhanu Legese and Mosinet Geremew. Returning 2022 winner Amos Kipruto and world champion will also be in the mix.
