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The Guardian - UK

Technology

Kevin Rawlinson

‘Orwellian’: Sainsbury’s staff using facial recognition tech eject innocent shopper

Facewatch Sainsbury London

blurred generic image of people walking with their heads framed as if being picked up by facial recognition cameras — Sainsbury’s said: ‘This was not an issue with the facial recognition technology in use but a case of the wrong person being approached in store.’ Photograph: Andrey Kryuchkov/Alamy

A man was ordered to leave a supermarket in London after staff misidentified him using controversial new facial recognition technology.

Warren Rajah was told to abandon his shopping and leave the local store he has been using for a number of years after an “Orwellian” error in a Sainsbury’s in Elephant and Castle, London.

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