It’s easy to get excited about the future of British basketball given the current level of interest being shown in the sport on these shores - but without funding, it can only go so far.
Enter 777 Partners, who own the London Lions and purchased 45 per cent of the British Basketball League for £7million on December 20 2021.
Adam Weiss, Vice President of 777 Partners, believes the development of British talent can help drive basketball forwards and further legitimise an oppressed sport in the United Kingdom.
