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Fortune
Fortune
Ryan Hogg

Golf store devises new strategy to keep resellers’ hands off Travis Scott’s new Jordans

(Credit: Chris Collick)

A British golf store thinks it may have found the perfect way to stop its highly exclusive sneakers from falling into the hands of resellers: getting buyers to ram a golf ball 200 yards into the distance.

U.K.-based golfwear store Trendygolf has got its hands on 144 limited-edition Nike Jordan 1 low Travis Scotts, and is using unconventional means to try to sell them to its golfing customers.

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