London Fashion Week has always been known as the renegade cousin of the “core four” cities, with a scrappier fashion scene that often prizes creative genius above commercial viability (although the most successful brands, it has to be said, manage to marry both). After the news cycle of the past few years, however, it’s an understatement to say it’s been a challenging era for the industry.
But it’s not all doom and gloom. The British Fashion Council’s new CEO, Laura Weir, is feeling hopeful about the future, believing in the capital’s ability to rebound. “For so long we’ve been stuck in the doldrums of post-Brexit, post-COVID, and there’s no diminishing that as the painful time it’s been. But now it’s about the next era, rebuilding British fashion and the ecosystem that exists here to a point where it garners the respect it deserves,” Weir said in an interview with WWD.
