Sons and daughters are being offered an unusual gift to win for their dads this Father's Day - a chance for him to be buried at the London Dungeon once they die.
The famous attractions is offering what it calls the "ultimate unusual gift".
The gift on offer is for the dad's ashes to be stored deep inside the South Bank attraction to spend eternity interred alongside the capital’s most iconic and infamous characters.
A spokeswoman said: "It really is the gift that keeps on giving – with families of those chosen able to visit with dad for free next Father’s Day, inspecting the future plot and making more treasured memories.
"And after dad has passed, they can kick-start an annual pilgrimage to the London Dungeon, also for free each Father’s Day.
"Ensuring, even when he’s gone, that they are still treated to groan-inducing jokes, puns and history lessons."
Fans of the London Dungeon keen to take up the offer can nominate their dad by emailing Merlin.LondonCompetitions@merlinentertainments.biz with their name, age, a photo of them and their dad and a brief description of why their parent deserves to secure his spot.
Entries need to arrive by noon on Friday, June 17.
Those selected will receive a downloadable gift certificate detailing the once in a lifetime present to give to their dad this Father’s Day.