Bargain hunters enjoying Black Friday discounts helped the London Designer Outlet experience its best performing November in the Wembley Park site's 10-year history, it has emerged.
The shopping centre, where brands such as Converse and Calvin Klein have a presence, as well as casual dining chains including Nando's and Wagamama, said sales last month surpassed £9 million.
That performance was boosted by the highest ever sales generated there during a Black Friday week.
At LDO between November 17-26 there was a 8.1% rise in visitors compared to the same period when the shopping extravaganza took place in 2022.
Growth was led by menswear with sales more than doubling over the Black Friday period.
Matt Slade, retail director at Lone Star-owned developer Quintain, which is behind the LDO, said: “As we approach Christmas, and shoppers continue to navigate the cost-of-living crisis it's clear, from our record-breaking November and best-ever Black Friday performance, that shoppers are increasingly choosing outlet destinations."
The update comes after the New West End Company last week said the Black Friday weekend set a positive tone for the West End’s festive trading period.
The organisation said the weekend experienced the festive period’s first significant “spike” in footfall and that the Saturday after Black Friday was the busiest day of 2023 to date, slightly surpassing 2019’s figures.
