London Biscuit Museum forced to pull Jaffa Cake exhibit after backlash from McVitie’s

The museum unveiled an exhibition on Monday June 30 dedicated entirely to the beloved McVitie’s Jaffa Cakes - (Biscuit Museum)

A museum based in south London has been forced to pull a new exhibition after receiving a warning that Jaffa Cakes are not, in fact, biscuits.

The Bermondsey-based Biscuit Museum launched the display on June 30 to celebrate the chocolate-orange treat, but soon received a strongly worded letter challenging the decision. Despite being stocked in the biscuit aisle, McVitie’s has always maintained that Jaffa Cakes are legally and technically cakes.