
The Lomography Society International has been flying the flag for retro-style film photography since being founded in 1992 and actually re-introduced the 110-cartridge film format itself in 2012. That same year saw Lomography launch two 110 format cameras in the shape of the Fisheye Baby 100 and the Diana Baby 110. Since then, the popularity of film formats, especially the funky, retro styles offered by Lomography, has increased significantly.
What Lomography is selling is not so much an outdated format, but a lifestyle where creativity, fun, and retro colors are more important than any technical quality. This brings us to the Lomomatic 110 Camera Metal, and its sister camera, the Lomomatic 110 Camera Golden Gate. As the names suggest, the Metal one, looked at here, comes in a high-quality metal body, while the Golden Gate has a cheaper build quality but has beige and orange, 1970s-style coloring.