Fashion girls have all been there: We catch wind of an instant It-accessory like the Coach Brooklyn bag, but our conscious tells us the planet is better off if we don't necessarily buy something new. Lola Tung, star of The Summer I Turned Pretty, is one of those fashion girls, as well as a member of Gen Z—which is either called the "Sustainability Generation" or ignores the environment's needs in favor of a fast fashion haul, depending on which study you cite. Tung, who tells me via email that she tries to make sustainability a shopping priority, has her own kind of solution to the shopping dilemma: trying a fresh Coach bag crafted from the scraps of It-bags of yore.
Lola Tung is the new face of the Alter/Ego collection, the latest release under Coach's "Coachtopia" banner. All five silhouettes take leather scraps from the production of the label's best-selling Tabby, Hampton, and Brooklyn Bags and weaves them into mini East-West satchels and checkerboard, slouchy shoulder bags. Flying high in campaign imagery shot by C Prinz, Tung's Coachtopia bags look one-hundred percent new—but they're made with between a 59 and 68% lower carbon footprint.
