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Chicago Sun-Times
Chicago Sun-Times
National
Alejandro Hernandez

Logan Square jeweler favored among celebs, athletes takes business to new heights

From left: Cynthia Martinez, Joey Torres, Norma Torres, Jose Torres Jr. and Crystal Torres at Torres Omar Jewelers. (Owen Ziliak/Sun-Times)

Many of Chicago’s small businesses during the pandemic had to find new ways to bring in revenue and some like Torres Omar Jewelers in Logan Square found their answer online.

The retailer, known for its list of celebrity clients, placed special attention to its online business by building out its e-commerce site. And it adapted its business again in June, with the debut of a Torres Omar-branded line of jewelry that includes Italian Miami Cuban chains, pendants, bracelets and rings. Prices range from $100 up to $1,000 and can be found in-store and on its website.

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