Logan Paul is one of the biggest influencers in the world, and a one-man brand whose tentacles touch everything from wrestling to podcasts to sugar water. He and fellow influencer KSI have recently scored a major mainstream hit with their endorsement of an energy drink called Prime, but this success has overshadowed one of the dodgier elements of Paul's recent past: a crypto-based videogame that promised the Earth (or, at least, that it would exist), made millions, and now looks very much like a scam.
The whole CryptoZoo scam was exposed by investigative journalist CoffeeZilla in January of this year or, as we put it at the time, Logan Paul just did too many shitty things to fit in this headline. That's because, following the detailed report into this scheme, Paul threatened to sue the journalist before having second thoughts (or being persuaded to have them), apologising, and copping to it before promising refunds.
