One of the last things I did in 2023 was round-up the year's crypto fails, during which I checked-in on an old favourite. In late 2021 mega-influencer Logan Paul, now probably best-known for the PRIME energy drink range and his burgeoning WWE career, began promoting a blockchain project called CryptoZoo, a videogame where players would buy NFT eggs, hatch them into animals, breed them, trade them, and so on.
The egg NFTs went on sale in September 2021 and sold out instantly, but the game as promised would never appear. As time rumbled on and Paul's attention seemed to be elsewhere, the project looked abandoned, and dogged investigation by, among others, the internet detective Coffeezilla began to suggest that CryptoZoo was a scam, taking advantage of Paul's fame and fanbase to hawk worthless assets.
