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Sports Illustrated
Sports Illustrated
Justin Barrasso

Logan Paul Announces New Partnership With UFC

Logan Paul UFC Octagon

Logan Paul is partnering with the UFC.

But he is not stepping in the Octagon – at least not yet.

Paul generated millions of views on social media Monday when he teased a UFC-related announcement. Technically, he did tell the truth: Paul signed a deal that makes Prime—the beverage company he founded—the new hydration drink for the UFC.

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