Hot and heady days on the Balearic Isles inspire Loewe Paula’s Ibiza, a yearly collection which arrives in time for summer and captures the destination’s mood of near-spiritual escapism – one particularly personal to Loewe’s British creative director Jonathan Anderson, who has been making a regular pilgrimage to Ibiza since first coming with his family as a child.
First introduced in 2017, the capsule collection – which comprises clothing, accessories, and, more recently, fragrances – takes its name from seminal boutique Paula’s Ibiza, which was first opened by German-born Armin Heinemann in 1972 and came to encapsulate Ibiza’s Edenic, bohemian spirit. Anderson reached out to Heinemann about the project in 2016, and it was released a year later. ‘Different generations have escaped here in a quest for personal freedom, making the identity of the place richly layered,’ Anderson told us in 2022. ’Each summer Loewe Paula’s Ibiza allows me to explore one of these layers.’
