I love many Loewe items. The Ola Bag. My Loewe x On Cloudtilt Sneakers. The Tomato Leaves Candle (it won a 2025 Marie Claire Fragrance Award for a reason). But the fashion house hasn’t just infiltrated my closet and home—it has deep roots in my fragrance collection. Paula’s Ibiza—a coconut-patchouli blend—has long been my reigning favorite, but the newest creations, launched today, are truly something special.
Called the Crafted Collection, this fragrance trio, comprised of Bittersweet Oud, Roasted Vanilla, and Iris Root—sets a new direction for Loewe’s fragrances. Not only is it the first under the direction of Jack McCollough and Lazaro Hernandez, who just debuted their first collection for the brand during Paris Fashion Week—but longtime Loewe Perfumer Nuria Cruelles also wanted to curate a new chapter for the brand. “It’s about respecting the integrity of craft ingredients and redefining them in a contemporary way,” she exclusively tells Marie Claire. “Our other collections are about a concept. It’s about working with a bunch of ingredients. We craft the ingredient like an artisan.”
