West Palm Beach, Florida, saw a hearty influx of residents during the pandemic and the new arrivals just keep coming. Out-of-state driver’s licenses exchanged for ones in the southeastern Florida counties of Miami-Dade, Broward, Palm Beach and Martin were 12.7% higher than they were in 2019, according to Miami Realtors, with former residents of New York, New Jersey and California leading the way.
Stations are eager to get the Florida newbies to watch their programming. “It’s a huge opportunity for us,” Caroline Taplett, president and general manager of WPBF, said. “It’s also a great opportunity for sales folks — new people, new housing, new construction.”
