There’s long been a clear market leader in Sacramento-Stockton-Modesto, California, but KCRA’s rivals are trying a number of things to poach ratings points. That includes a new 10 p.m. weeknight newscast on independent KMAX and rookie 12 p.m. regional newscasts on the two Spanish-language entrants, KNTV and KUVS.
But KCRA won’t be knocked off its sky-high perch any time soon. Ariel Roblin, president and general manager, said it all comes down to the people who work there. “People talk about how they watch KCRA, and they say, ‘These are great people who care about their community, and their coverage is heartfelt,’ ” she said.
