Much of what is written about entrepreneurship tends to assume that founders and their businesses are largely based in an urban environment and serving a large customer base, usually located within the immediate vicinity.
As a result, much of the general support being provided to new and smaller businesses from both the public and private sector tends to reflect the needs of those enterprises based in the UK’s towns and cities.
However, as a recent review by the National Innovation Centre for Rural Enterprise (NICRE) has shown, there are major differences in small firms based in rural areas as compared to those found in urban neighbourhoods.
