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The Guardian - US
The Guardian - US
Sport
Tom Dart

Local broadcasters are crucial for MLB. Now many are in trouble

MLB RSN NBA RSNs Baseball Diamond Apple NHL Astros Dish
Teams such as the St Louis Cardinals dominate their local TV markets
Teams such as the St Louis Cardinals dominate their local TV markets. Photograph: Jeff Roberson/AP

Tucker Carlson didn’t stand a chance. In the battle for eyeballs in St Louis, the Fox News provocateur could never own primetime like Albert Pujols.

St Louis Cardinals games during the beloved slugger’s farewell season last summer were watched by more than four times as many viewers in the MLB team’s home city as the next-most popular cable show, Tucker Carlson Tonight on Fox News.

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