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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Local Broadcast TV Advertising Seen Rising 5.9% in 2024: Borrell Forecast

A stack of money.

Local broadcast television advertising  spending is expected to grow 5.9% to $9.91 billion in 2024. according to a new forecast from Borrell Associates.

After the election year, Borrell expects local broadcast advertising to drop to $8.77 billion, its lowest level since at least 2020.

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