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The Independent UK
The Independent UK
Business
Vicky Shaw

Lloyds account ‘will help empower affluent customers to reach financial goals’

Lloyds Financial Goals Lloyds Bank

Lloyds Bank is stepping up its drive to attract affluent customers, with the launch of a new account aimed at people with income or assets of more than £100,000.

The bank’s offer of an account combining financial perks with “premium lifestyle services” is part of moves to grow its presence in this part of the market.

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