Genesis is one of those car brands that still makes a lot of people stop and ask: “What’s that?” And, in many ways, that’s no bad thing. The premium brand from the Hyundai Group has been quietly building a reputation for doing things a little differently, with sharp styling, a properly luxurious feel and the sort of customer service that makes some better-known premium brands look a bit ordinary.
Here’s the thing: having experienced the Genesis GV70 for a while now – and picking the car up from the fabulously plush Genesis Studio at London’s trendy Battersea Power Station – I’m already thinking that Genesis is more luxury than premium. There are plenty of things that Genesis is doing better than the likes of BMW, Mercedes-Benz and Audi – not to mention the likes of Volvo and Lexus – but there are also areas where the school report is marked: could do better.
