Genesis is one of those car brands that still makes a lot of people stop and ask: “What’s that?” And, in many ways, that’s no bad thing. Normally, the next question is: “Is that a Bentley?” and you can see why – the criss-cross grille and winged badge on the bonnet mean it’s an easy mistake to make. After living with the Genesis for a few months, it becomes easier to see that the similarities don’t stop at a grille and a badge. The Genesis is a real posh car contender – and I’m not the only person to think so.
The premium brand from the Hyundai Group has been quietly building a reputation for doing things a little differently, with sharp styling, a properly luxurious feel and the sort of customer service that makes some better-known premium brands look a bit ordinary.