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The Times of India
The Times of India
Sport
Mohua Das | TNN

Livestreaming to big sponsors: IPL-style condo leagues in Mumbai

MUMBAI: Inspired by the 15-year-old IPL and spurred by both local enthusiasm and larger trends in sports entertainment, cricket leagues in condominiums are flourishing.

“It was fuelled by the passion of players who would or still participate in local cricket matches and drew inspiration from the electric atmosphere of events like the IPL. It’s not only the thrill of competition but also the aspects of socialising, camaraderie, fitness and sportsmanship that sparked the idea of replicating it within their own societies. Thanks to social media and live broadcasts on platforms like YouTube, it quickly captured the imagination of residents,” said Manish Tarkar, founder of SportsNext India, a sports event management company that has been helping housing complexes organise and execute these cricketing leagues in a professional way.

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