Liverpool rejected potentially tens of millions worth of sponsorship from fan token firms, the ECHO understands.
The Reds have made a move into the NFT market with their link up with famous auction house Sotheby's, in collaboration with Nike, where collectible digital artwork will be able to be purchased by fans over a three-day period with a price point of around £56. It is a move that has been controversial among some elements of the Reds fan base due to the polarising views that exist around NFTs in the football marketplace.
The move into NFTs (non-fungible tokens) was done after canvassing fan opinion via questionnaires as well as engaging with the Spirit of Shankly supporters group and assessing how football and NFTs had come together over the past 12 to 18 months. Many of the top sports leagues in world sport have either gone into NFT partnerships or are set to, the same applied to major clubs across sport. The nature of potential price volatility in NFTs has been in the spotlight, where values can surge and plummet like the value of stocks.
