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Liverpool Echo
Liverpool Echo
Sport
Dave Powell

Liverpool told to embrace 'dirty word' to access £700m of untapped revenue

Billy Hogan Jurgen Roberto Firmino Football Manchester United Off Pitch

This summer saw Liverpool make a welcome return to pre-season tours.

Having had their plans ended for such tours during the summers of 2020 and 2021 due to the impact of the pandemic, the Reds headed out on their first long haul trip since they went to the US in 2019, taking in the sights of both Thailand and Singapore this time around.

Packed crowds witnessed a defeat to Manchester United in Thailand and a win over Crystal Palace in Singapore, while the club's legions of fans in the region were able to connect with their heroes up close, with Liverpool's squad involved in open training sessions and marketing appearances as well as their two competitive games.

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